Create a Brand Voice Guide
Define a brand's tone of voice, writing principles, do/don't examples, and vocabulary guidelines.
The Prompt
Create a brand voice guide for the following brand. Include: 1. Brand personality: 3-4 character traits with descriptions 2. Voice dimensions: where on each spectrum? (formal↔casual, serious↔witty, etc.) 3. Writing principles: 5-6 rules that define how you write 4. Vocabulary guide: words to use / words to avoid 5. Tone modulation: how voice changes by context (support email vs. ad copy vs. error message) 6. Do/don't examples: 5-7 pairs showing right vs. wrong execution 7. Sample rewrites: 3 before/after examples Brand: [COMPANY OR PRODUCT NAME] What you do: [CORE PRODUCT/SERVICE] Audience: [WHO YOU TALK TO] Existing brand descriptions: [ANY EXISTING BRAND GUIDANCE] Competitors' voice: [HOW YOU WANT TO SOUND DIFFERENT]
Example Output
Brand personality: Direct, Precise, Wry, Expert. Voice principles: Lead with data, not adjectives. Never use 'excited' or 'passionate'. Error messages should acknowledge the user's frustration, not apologize robotically. Includes 5 do/don't pairs and a sample rewrite of a generic onboarding email into the brand voice.
FAQ
Which AI model is best for Create a Brand Voice Guide?
Claude Sonnet 4 — writes nuanced brand voice guides that feel distinctive rather than generic.
How do I use the Create a Brand Voice Guide prompt?
Copy the prompt, replace the [BRACKETED] placeholders with your specific information, and paste into your preferred AI assistant (ChatGPT, Claude, Gemini, etc.). Brand personality: Direct, Precise, Wry, Expert. Voice principles: Lead with data, not adjectives. Never use 'excited' or 'passionate'. Error messages should acknowledge the user's frustration, not apologize robotically. Includes 5 do/don't pairs and a sample rewrite of a generic onboarding email into the brand voice.
Model Recommendation
Claude Sonnet 4 — writes nuanced brand voice guides that feel distinctive rather than generic.