📣 Marketingintermediatesurveycustomer-researchnpsproductmarketing

Create a Customer Survey

Design a high-response survey with the right questions to understand customer needs, satisfaction, or product-market fit.

The Prompt

prompt.txt
Create a customer survey for the following goal. Include:
1. Intro message explaining purpose and time commitment
2. Questions organized in logical flow (easy → specific → personal)
3. Mix of: NPS or CSAT, multiple choice, Likert scale, and open-ended
4. Maximum 8-10 questions (more = lower completion)
5. Question variants to avoid bias
6. Thank you message
7. Distribution recommendation (in-app / email / link)

For each question, note: what insight it unlocks and how to analyze the answer.

Survey goal: [PMF / CHURN REASON / NPS / FEATURE VALIDATION / PERSONA RESEARCH]
Audience: [CUSTOMERS / CHURNED USERS / PROSPECTS]
Products/stage: [YOUR PRODUCT]
Key questions you have about your customers: [LIST 3-5 THINGS YOU WANT TO KNOW]

Example Output

9-question NPS + insight survey: starts with NPS (0-10), follows with a 3-option bucket for score reason, one open-ended on the primary value received, a feature usage Likert, a competitor consideration question, and a jobs-to-be-done open-ended. Includes analysis notes for each question and a segment-based trigger recommendation.

FAQ

Which AI model is best for Create a Customer Survey?

Claude Sonnet 4 — writes unbiased survey questions with strong analysis guidance.

How do I use the Create a Customer Survey prompt?

Copy the prompt, replace the [BRACKETED] placeholders with your specific information, and paste into your preferred AI assistant (ChatGPT, Claude, Gemini, etc.). 9-question NPS + insight survey: starts with NPS (0-10), follows with a 3-option bucket for score reason, one open-ended on the primary value received, a feature usage Likert, a competitor consideration question, and a jobs-to-be-done open-ended. Includes analysis notes for each question and a segment-based trigger recommendation.